We are a design-led pet accessories brand built on over a decade of fashion industry experience, bringing thoughtful design, modern trend and functional detail into the pet accessories market.
Robyn&Reg was born from a love of fashion, craftsmanship and dogs.
Originally launched in 2020, the brand began as a passion project during lockdown, hand sewing every product, combining a background in fashion design with the belief that dog accessories could be approached with the same level of detail, fit and aesthetic consideration as fashion itself.
But like many small businesses launched during that time, the world changed quickly.
Over the following years, founder Robyn Pennant continued building her career across brands and retailers including Next, Ted Baker & John Lewis, specialising in outerwear design and product development. Working closely with global factories, fittings and sourcing teams deepened her understanding of fit, construction, functionality and the importance of thoughtful product design.
But the idea behind Robyn&Reg never really went away.
The brand is named after Robyn’s grandad, Reg, a tailor from Stoke-on-Trent who owned his own Tailors and played a huge role in encouraging her creative path into fashion from a young age. He believed deeply in craftsmanship, hard work and building something of your own. He also loved animals, making the brand feel like a natural extension of both worlds.
Today, Robyn&Reg returns with a clearer vision:
to create dog accessories through a fashion lens.
Designed with intention, functionality and longevity in mind, every product is shaped by years of experience within the fashion industry, from fit and construction through to colour, materials and finish.
More than anything, Robyn&Reg is about building something meaningful:
a modern brand rooted in storytelling, emotional connection and thoughtful design, for dogs and the people who love them.